Friday, July 23, 2010

Make them cry; Make them buy!

Just a quick thought on the importance of making an emotional connection with your prospects...

As many of you know, my wife and I own a beach wedding and photography business. Our online marketing efforts feature two important ingredients:
  1. Pictures
  2. Music
We get emails quite often from people who happened upon our website, and were captivated by the presentaion of our clients' wedding images. Sometimes these people aren't even potential new clients, they just enjoyed the pictures and slideshows on our website and beach wedding blog so much they felt compelled to write. Their comments almost always have one thing in common - they always say "the pictures on your website made me cry".

If your marketing efforts can make a stong enough emotional connection with your prospects to bring them to tears, you'll win more often than you lose!

I realize this may be harder to do if you're, say... a plumber or an electrician (though I have been known to cry over plumbing problems!). But I bet if you sit down, clear your mind, and think about it for ten minutes or so, you can come up with a clever new way to connect with your clients. Give it a try and then share your idea with the rest of us by leaving a comment below.


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