As many of you know, my wife and I own a beach wedding and photography business. Our online marketing efforts feature two important ingredients:
If your marketing efforts can make a stong enough emotional connection with your prospects to bring them to tears, you'll win more often than you lose!
I realize this may be harder to do if you're, say... a plumber or an electrician (though I have been known to cry over plumbing problems!). But I bet if you sit down, clear your mind, and think about it for ten minutes or so, you can come up with a clever new way to connect with your clients. Give it a try and then share your idea with the rest of us by leaving a comment below.